Thoughtful, Strategic
Brand and Web experiences that connects to your audience
I believe connection comes before creation.
My Mission is to understand the heart of your work—so your brand communicates who you are, not just what you do.
Through intentional discovery and thoughtful research, we dive into the essence of your organization and your audience. From there, I build a strategic design approach that feels authentic, bilingual where needed, and powerfully effective.
Most of my clients work in arts, culture, education or community development—and many operate in French or bilingual environments. They come to me when they need clarity: a brand identity that aligns with their mission, a website that tells their story with intention or a visual system that brings consistency across every platform.
Let’s make that clarity feel effortless.
Is this you ?
Your visuals
don’t reflect who you are.
Your logo, colours, or overall branding feel outdated—or simply don’t match the level of impact your organization is making today. You’ve grown, but your brand hasn’t kept up.
Your website isn’t
doing the heavy lifting.
It’s not aligned with your mission, not bilingual where it needs to be, and not engaging your audience in the way you know it should. Instead of attracting support or visibility, it’s holding you back.
Your brand looks inconsistent across platforms.
Your social media, brochures, posters and website all feel disconnected. You know your work is professional but your marketing doesn’t reflect that, and you struggle with design decisions.
You’re too busy doing the work to talk about the work.
You’re running programs, planning events, teaching, creating, performing, or serving your community. You need a solid brand presence but you simply don’t have the time (or energy) to DIY it anymore.
For those who are ready to build (or rebuild) a brand with purpose.
Your brand is more than a logo—it’s the foundation of your identity. Together, we create a strategic visual system that reflects your mission, values, and audience.
Perfect for:
Creatives, arts organizations, and nonprofits looking to elevate their presence with a cohesive, strategic identity.
Brand Design
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Custom logo suite + variations
Colour palette + typography
Brand guidelines & graphic charter – directions on how to use your logo, colors, and fonts
Positioning strategy
Visual identity elements and assets
BONUS: Launch graphics for web and social media
Optional bilingual brand adaptations
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1. First Contact — Let’s Connect
Send us an email outlining your needs or the service you’re looking for. We’ll schedule a discovery call to learn more about your project and help determine the best path forward.
2. Discovery — Getting to Know You
This phase is all about you. We explore your goals, challenges, audience, and vision. Our goal is to understand the deeper purpose behind your organization so we can design with intention.
3. Audit — Understanding Your Current Presence
Once the proposal is approved, we conduct a full audit of your brand and online presence—website, social media, visuals, and communication touchpoints. This helps us identify strengths, gaps, and opportunities.
4. Creative Development — Strategy & Design
In this collaborative phase, we build the strategic foundation of your project. Together, we define direction, develop concepts, and refine the visuals that will bring your story to life.
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Once the work is done, your brand is then yours to keep and use! You can expect a brand package with all file types, brand assets and guidelines on how to use them.
We can schedule a FREE video a call to show you how to use your new brand assets.
We remain available for any question or issues within the next 2 weeks after delivery of your brand package
Custom, clutter-free websites that communicate with clarity.
Your website should be intuitive, visually aligned with your brand, and easy for your audience to navigate. We design sites that feel effortless—while supporting your goals and conversions.
Perfect for:
Teams and creators who want a professional, easy-to-manage online home that represents them beautifully.
Web Design
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Custom website design (no templates)
Clean, intuitive user experience (UX)
Clear, bilingual layout options
Mobile optimization
Basic SEO setup
Launch support & training
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1. First Contact — Let’s Connect
Send us an email outlining your needs or the service you’re looking for. We’ll schedule a discovery call to learn more about your project and help determine the best path forward.
2. Creative Direction — Getting started
Once the proposal is approved, we hit the ground running with creative direction, including an initial mockup of your new website including font options and custom colour palette. This step is followed up with a feedback session.
3. Web Development — Refining the site
We move from approved mock-up to website development! The web designs come to life on your preferred website platform with your unique domain name.
4. Launch time — Final steps
Now it’s time to take a final look at the site before we launch! In this phase, we’ll have a website launch prep call, test the entire site (to ensure all those links are working as they should), and add all the final touches.
On launch day you’ll also receive a recording to guide you on future site edits.
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Once the work is done, your site is then yours to keep and share to the world! You can expect a site package with all file and brand assets used on the site.
We schedule a FREE video a call to show you how to use and edit your new site.
We remain available for any question or issues within the next 2 weeks after delivery of your new site.
Beautiful layout and visuals for your programs and initiatives.
From brochures to reports, we design layouts that communicate your story clearly and look consistent with your visual identity.
Perfect for:
Nonprofits, cultural organizations, and creative teams who need design support across multiple communication tools
Custom Layout & Illustration
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Brochures & multi-page booklets
Annual reports & program guides
Event posters & promotional materials
Newsletters & advertisements
Custom illustrations to match your brand
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1. First Contact — Let’s Connect
Send us an email outlining your needs or the service you’re looking for. We’ll schedule a discovery call to learn more about your project and help determine the best path forward.
2. Creative Direction — Getting started
Once the proposal is approved, we hit the ground running with creative direction, including an initial mockup including font options and custom colour palette. This step is followed up with a feedback session.
3. Design work Development — Refining the site
We move from approved mock-up to website development! The web designs come to life on your preferred website platform with your unique domain name.
4. Launch time — Final steps
Now it’s time to take a final look at the site before we launch! In this phase, we’ll have a website launch prep call, test the entire site (to ensure all those links are working as they should), and add all the final touches.
On launch day you’ll also receive a recording to guide you on future site edits.
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Once the work is done, the final product is then yours to keep and use! You can expect a package with all file types you need.
Ongoing creative partnership for those who want steady design support.
If you need reliable design help once in a while or every month, a retainer gives you priority access and flexible support tailored to your goals and timeline.
Perfect for:
Growing organizations and creatives who want on-call creative support without hiring.
Retainer Support
Also available: One-Day or Half-Day Intensive
Need focused help for a specific project or consultation?
Book a one-time retainer for dedicated support to accomplish your goals in a single day.
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5–50 design hours per month
Priority turnaround times
Customizable to your needs
Better rates with longer commitments
Bilingual or English-only options
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1. First Contact — Let’s Connect
Send us an email outlining your needs or the service you’re looking for. We’ll schedule a discovery call to learn more about your project and help determine the best path forward.
2. Discovery — Getting to Know You
This phase is all about you. We explore your goals, challenges, audience, and vision. Our goal is to understand the deeper purpose behind your organization so we can design with intention.
3. Audit — Understanding Your Current Presence
Once the proposal is approved, we conduct a full audit of your brand and online presence—website, social media, visuals, and communication touchpoints. This helps us identify strengths, gaps, and opportunities.
4. Creative sprint — Let’s get to work
In this collaborative phase, we build the strategic foundation of your project. Together, we define direction, develop concepts, and refine the visuals that will bring your story to life.
-
Once the work is done, all final product we create together is yours to keep and use! You can expect a package with all file types, assets and guidelines on how to use them.
We remain available for any question or issues within the next 2 weeks after delivery of your package
BUNDLE AND SAVE
Interested in Branding and Web Design?
You can Inquire about Brand + Web Design !
FAQs
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My full branding process typically takes 4–6 weeks. The exact timeline depends on the number of revisions and whether you request any custom additions. Every brand I create is 100% custom and strategy-led, so you walk away with a visual identity that feels uniquely you.
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Website projects usually take 4–8 weeks from start to launch. As with branding, the timeline can shift based on revisions and any custom features you may need. My priority is to create a site that is not only beautiful, but also intuitive, high-performing, and aligned with your brand.
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My current package pricing is listed on my inquiry page. I also offer flexible payment plans and can create custom quotes for projects with unique needs or deliverables. If you're unsure which package fits you best, I’m happy to guide you.
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Absolutely! Every branding package includes a comprehensive brand guidelines document that explains how to use your logos, fonts, color palette, and supporting elements. You’ll feel fully equipped—and confident—to show up consistently everywhere your brand appears.
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Yes, in some cases we can shorten the timeline to as little as 2 weeks. This fast-track option requires all content and information (copy, images, brand assets) to be ready before the project starts, along with a completed questionnaire. If you’re on a tight schedule, just let me know and we’ll explore the best approach.
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Yes! If you need something not listed in my main packages, feel free to reach out. Some additional design services I often provide include:
– Brochures & print collateral
– Presentation decks
– Annual reports
– Social media templates
– Website maintenance