Brand Identity & Logo
Your brand represents your business personality and values. It also provides a framework for your website and marketing and shows the world what you’re all about!
Just 4 steps to your custom brand in 4 weeks or less!
My process
Phase 1: Discovery and Direction
A brand strategy and creative direction are crucial as they provide a cohesive and purposeful framework for how a brand communicates its values, establishes a unique identity, and engages with its audience. Together we will explore your brand personality and research your ideal audience to find the right balance for your brand.
Phase 2: Logo Design
The logo design phase is the stage where we develop the concept based on creative brainstorming and meticulous refinement.
Phase 3: Brand assets
During this phase I will be combining the strategy and the chosen logo design to create a full brand guideline with brand assets like icons, patterns or graphics for social media. It is time to get excited because you will have your own brand design in no time.
Phase 4: Delivery
This is when you crack open the champagne and celebrate. Your brand is now yours to keep and use! You can expect a brand guideline packet, all file types and the brand assets.
What’s included:
Brand mood board for design direction
Brand strategy including the values and mission statement
Brand fonts (licenses sold seperately)
Custom, hand drawn logo design including: Primary, Secondary, and Sub-mark Logo
3 revisions during the process
4 illustrations for brand icons and elements
Brand guidelines packet – directions on how to use your logo, colors, and fonts